Switz Group has 4500 employees based in 50 locations spanning 9 countries, manufacturing in 7 of them.
Egg operations to understand, profit from and control a vital but volatile ingredient in our cake businesses. We do this in Dubai, near Puttalam in Sri Lanka and in Manila.
These operations are largely confined to the Middle East and headquartered in Jebel Ali, Dubai. Regional offices in Muscat, Abu Dhabi, Qatar and Maldives synergise the imports.
We've a 50:50 joint venture in Turkey (MILDO), a 25% investment in an enzyme company also in Turkey (ORBA) and a new business in Sri Lanka. We also distribute limited bakery ingredients in Manila.
These are own branded in the Middle East, Kolkata, and Daman..... 3rd party in Bangalore (also Kolkata) and B2B frozen in Sohar. We have dedicated logistics in the Middle East. We export less than 10% of our total volumes outside the system.
We aim for the middle and upper middle segments as they fit our strategy of high quality at slightly premium prices. Three of the four businesses are market leaders. Mister Baker, UAE is our most successfully executed concept while our Oman and Kolkata operations are clearly no 1 in their markets. Our Sri Lanka business is getting there but isn't yet in the top category.